+1 Degree of Difference: Practical Tips for New and Aspiring Major Gift Fundraisers
Thursday, July 28th • 09.00 AM – 12.00 PM
One Degree. Over a short distance or change in temperature, one degree may not seem like that big of deal, but consider time, distance, or other factors and it's huge. Imagine if NASA was one degree off when sending Purdue alumni Neil Armstrong to the moon. This interactive program, geared towards new fundraising professionals, highlights the key concepts, strategies and practical help that development officers can learn to assist them in securing major gifts.
This collaborative and interactive session will focus on providing new and aspiring development officers practical tips for the most important areas of the job: identifying and prioritizing prospects, securing and preparing for the visit, conducting the visit, and doing appropriate follow-up. We will discuss best practices in depth for each area. Woven throughout the presentation will be times of small group work utilizing case studies.
The program will be interactive and engaging. Participants will work through case studies as small groups. Participants will also be encouraged to share valuable experiences they have learned through their time as fundraising professionals.
- The Value of +1 Degree of Fundraising
- Strategy in determining who to call
- How to make the most of time on the road
- How to make contact
- Securing the visit
- Cultivation and Strategy
- The Visit
- Question and Answer
Participants will have the opportunity to engage with other professionals to learn collaboratively from one another, sharing ideas, experiences and best practices. Participants will also practice the skills of selecting the best prospects to engage, determine the best way to make contact and clarify strategies and cultivation practices in order to reveal a donors most philanthropic passions.
Todd Jensen brings over 15 years of fundraising knowledge and experience to this session. He is the Director of Development for Student Life at Purdue University where he works within the Vice Provost for Student Life Office. Todd supports the fundraising efforts for the following areas: University Residence, Dining, Student Organizations, Crew Rowing, Purdue Memorial Union and numerous areas in Student Success. During his two years at Purdue he has been one of the top visit metric goal performers and has a financial metric of $1M a year.
Todd started his fundraising career at an international, non-profit organization where only 10% of his time was devoted to fundraising. However, he was able to develop and grow a constituency of annual donors and steward them towards a culmination of over $1.5M.
Before arriving at Purdue, Todd served as a Residence Hall Director at Indiana Wesleyan University from 1994 until 1999. He received his M.A. in Higher Education from Ball State University. His undergraduate degree is from the University of Nebraska-Lincoln where he was active in many student affairs departments.